Highlander Student Media serves as the umbrella organization for all student-run media at Radford University. The platform brings together campus news, broadcasts, advertising, publications, and audio into a single digital platform, making it easy for students, faculty, and the broader community to explore content in one unified place.

The Challenge

Radford University housed seven distinct student media groups—including news, television, radio, advertising, magazines, and yearbooks—each operating independently. There was no single landing page or central portal to introduce visitors to the scope of student journalism on campus.

The main goal was to design an engaging, simple, and clean hub that would highlight the student media department as a whole without overcomplicating navigation, seamlessly directing visitors outward to the seven individual organization sites.

What I Did

I designed and developed a streamlined web portal focused on clarity and ease of access. The layout prioritizes simple navigation, clear branding for each organization, and high-impact visual headers to establish a professional identity for Radford’s student media department.

Key portal features included:

• Central directory routing to all seven student organizations
• Full-width video header & visual hero section
• Dedicated About & Contact information pages
• Dedicated landing portal for media organization profiles
• Fully responsive layout optimized across desktop, tablet, and mobile viewports

Supported Student Organizations:

• The Tartan: Official student newspaper
• ROC-TV: Radford On Campus Television & broadcast media
• SM ADS: Student Media Advertising & sales division
• Beehive: Official Radford University yearbook
• Radio Free Radford: Student-run campus radio station
• Whim: Online student literary & lifestyle magazine

Desktop Layout

Mobile Layout

The Outcome

The finished site established a unified digital front door for student journalism at Radford University. By keeping the user experience simple and focused on direct navigation, the portal successfully connected readers, viewers, and listeners with all seven campus organizations.