Staples Weather website design case study

Dustin Staples: Staples Weather Website

A case study on building a simple, cost-effective weather analysis portfolio and content portal for meteorologist Dustin Staples.

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1–2 minutes

PROJECT CASE STUDY

Dustin Staples: Staples Weather

Designing a clean, cost-effective web platform for a professional weather analyst and content creator.

Client

Dustin Staples

Role

Website Design & Development

Launched

February 23, 2019

Platform

WordPress.com

“Dylan did a great job and helped out with my website design. Lepore has also provided advice on some of my websites and photography when taking pictures.”

— Dustin Staples, Staples Weather

Dustin Staples reached out to establish a central online hub for his work as a professional weather analyst. He needed a clean, approachable, and low-cost digital portfolio to showcase his meteorology analysis, blog updates, and extensive video library.

The Strategy

The primary goal was to establish a functional online base that could immediately organize Dustin’s daily analysis while serving as a foundation for future expansion into custom weather integrations.

The platform was built using WordPress.com, minimizing overhead costs while providing a robust content management system to host blog archives, video embeds, and direct contact channels.

What I Built

The site structure was designed to make navigating daily weather updates intuitive for visitors:

  • Core Navigation: Clean structure featuring Home, About, and Contact pages for direct inquiries.
  • Categorized Blog Archives: Dedicated sections for severe weather alerts, seasonal trends, and general forecasts.
  • Media Integration: Seamless link integration and video embeds connecting directly to Dustin’s YouTube channel containing over 500 weather videos.

The Forecast

The site launched as an accessible go-to resource for weather analysis, daily forecasts, global climate insights, and interview features. It established a strong foundation intended to scale into custom radar tools and automated forecasting features in future iterations.

ABOUT THE AUTHOR

Dylan Lepore is a multimedia professional, entrepreneur, and lifelong gamer who’s passionate about blending creativity with strategy. As the founder of LeporeMedia and The Part-Time Gamer, and the Business Manager at Port City Architecture, Dylan brings a unique mix of storytelling, design, and business savvy to everything he does. He lives in Portland, Maine, with his wife and his dog, Alecto.

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